If you are a carpentry products manufacturing company or a wood company then there are most likely that carpenters should be aware of your product more. So you have to use promotional tape measures that would be used by carpenters more. Imprint tape measures are mainly used by carpenters and those can be used as promotional product to advertise your product.
Quality of any product is very important be it the product that you sell or the promotional product that you use to advertise you product. So keep a check on the quality of the Promotional products in this case the promotional tape measures. Once you get into the mind of your customer that whatever you do is of good quality then your companies name would get a proper reputation and gets advertised easily to the general public by the people who use your products.
So the two things to be considered before promoting a product as a marketing media are the quality of the product used for promotion and the target audience who would use those products and in turn give you a business.